Introduction
What is a YouTube influencer? It is someone that has developed a
channel and has a huge number of subscribers in their chosen field.
YouTube is a massive platform and it provides huge outreach for
influencers. With the right influencer marketing you can set trends on
the platform and make a great deal of money.
Imagine doing something that you love everyday and bringing
entertainment and pleasure to millions. Every possible niche has at least
one influencer on YouTube and some niches have several.
There are
influencers in travel, video gaming, product reviews and many more.
Some of these influencers earn significant incomes.
You are not going to become a YouTube influencer overnight. It
requires dedication and consistent effort to achieve influencer status.
Decide what your influencer goals are and then create a plan to achieve
them. If you like creating videos that people love to watch then the life
of a YouTube influencer is a good option for you.
There is a lot of money to be made as a successful YouTube influencer.
You may have seen examples of the incomes that some of these people
are generating. It is the best job in the world as you are highly paid for
something that you love doing.
In this special report we will provide you with the advice and guidance
that you need to begin your journey as a YouTube influencer. By
following the steps in this report, you will give yourself the maximum
chance of success.
2
In the next section, we will discuss some of the most famous YouTube
influencers…
Learning from some of the most
Famous YouTube Influencers
Some people are skeptical about making a lot of money on YouTube.
They don’t believe some of the numbers that are published about the
incomes that the top influencers are earning. The truth is that they are
making a ton of money and use different ways to achieve this.
The Top Influencers on YouTube
The number one influencer on YouTube is a guy called PewDiePie. He
has been number one for a while now. He now has over 110 million
subscribers to his channel. Since he started with YouTube he has created
and uploaded over 4,000 videos. In a few days of launching a new video
it will usually garner millions of views.
His real name is Felix Kjellberg and he is originally from Sweden and
now lives in the UK. He is in the video gaming niche which is very
popular. People love to watch his videos where he streams himself
playing games and commentating as he goes.
It is estimated that he earned $3 million in 2021. We believe this to be
on the low side as he has several different streams of income. No matter
what his true earnings are as a YouTube influencer they are significant
and he is living proof that top influencers can earn a fortune.
3
The second biggest influencer on YouTube is the channel named the
“Kids Diana Show”. This channel has over 90 million subscribers and is
about a girl called Diana and her brother Roma unboxing toys and
participating in great adventures.
YouTube users cannot get enough of these kids opening their toys. It is
hard to believe that this is so popular. It is estimated that the channel
makes around $700,000 every month and it is growing. A simple idea
that has made the creators a fortune.
Another success story is the channel “Like Nastya”. They have over 88
million subscribers and are catching up fast with the Kids Diana Show.
As soon as a new video appears it soon has millions of views. The
videos feature the little girl Nastya (Stacey) and her father having a lot
of fun with her friends and more.
Vlad and Nicki is another popular kids channel on YouTube is next with
just under 80 million subscribers. This channel features two young
brothers that like to play with toys and have a lot of fun in their videos.
Their videos often feature their parents as well.
Next up are “Dude Perfect” which are 5 guys from the US who provide
comedy videos and perform a lot of different stunts such as trick shots in
sports. These guys are now up to 57 million subscribers and their videos
all have millions of views. There most popular video is about flipping a
water bottle and has over 400 million views.
MrBeast is another top YouTube influencer that a lot of people have
heard of. He now has more than 90 million subscribers and his videos
are as popular as ever. He tackles different challenges in his videos.
Other popular influencers include Kimberly Loaiza who is from Mexico
and creates lifestyle videos and Smosh who are a comedy team.
4
YouTube Influencers have changed how
Marketing works
The emergence of YouTube influencers has changed the way online
marketing works in a big way. Businesses now recognize the massive
reach and the power that these influencers have and they are willing to
spend big bucks with them for product shoutouts and more.
Influencer marketing is definitely here to stay. There are not just
influencers on YouTube but on other social platforms too such as
Instagram, Facebook, Twitter, Tik Tok and more. If these people can be
influencers on YouTube, then so can you.
In the next section, we will discuss how to start your YouTube
Influencer journey…
5
How to Start your YouTube
Influencer Journey
The first thing to say here is that becoming a YouTube influencer that
has the potential to earn a significant income is not an easy thing to do.
If it was then there would be many more people doing it.
You have seen examples in the last section of the top influencers and
what they do. All of these influencers earn a lot of money from the
YouTube platform, sponsorship and more. The most important thing that
you can do to start your YouTube influencer journey is to believe that it
is possible for you.
You need a Goal and a Plan
The best way to start your YouTube influencer career is to set a goal for
what you want to achieve from it. You need to define exactly what you
are going to do and make your goal challenging and inspiring. When
your goal is inspiring it will provide you with the high levels of
motivation that you will need to keep working at it every day.
Your goal will define the type of videos that you will make and help you
to figure out who your target audience is. It is essential that you start
with total clarity about what you are going to do with your YouTube
channel. This will lay the foundation for your business.
Once you have established your goal you need to create a plan to
achieve it. Your plan will define the actions you will take each day to
edge closer to your goal.
You are not going to create a perfect plan but
you do need one to guide you.
6
Create your Channel
If you do not have a YouTube account then you need to create one. You
will need a free Google account to do this such as a Gmail email
address. Your channel will need a name and you need to visualize how
you want it to look. The best channels have compelling artwork and you
can outsource this on Fiverr.com if you do not have the skills to do it
yourself.
Your channel name should let users know what you are doing. Make it
as easy to remember as possible. It is good to perform some keyword
research using the Google Keyword Planner to get ideas for video titles
in your chosen niche. Use a keyword in your channel so it helps users
understand what it is about.
Alternatively, you can create a brand name for your channel. Some
people use their own name or create an alias. You could also use letters
as an abbreviation. The influencer, Marques Brownlee, uses MKBHD as
his channel name.
This has the advantage of being a short name and it is easily
recognizable on YouTube and other social channels. Choosing a
memorable channel name is very important. You want users to
remember your channel name easily.
What Niche are you in?
Choosing the right niche for your YouTube channel is essential. If you
have a strong interest in something such as tech gadgets or travel then
this is a good idea. To be successful as a YouTube influencer you need
to choose a niche that will be popular with YouTube users.
7
Some YouTube influencers are in more than one niche. There is nothing
to stop you doing this as you progress but we recommend that you
choose one niche to get started. Is there money being spent in your
chosen niche? Are there products and services in the niche where you
can make money from sponsorship or affiliate marketing?
What will your Voice be?
This is something that you mustn’t overlook. You need to create
engaging videos on your channel to amass views and subscribers.
Defining your voice at the beginning is the best way to go. You know
who your target audience is so how are you going to connect with them?
Creating a profile for your ideal subscriber is a good thing to do and it
will help you define your voice. Think about the demographics of your
profile subscriber. What is their age range, gender, interests, hobbies,
employment status, location and more?
You will give yourself a much better chance of being a successful
YouTube influencer the more that you know your audience. Creating a
subscriber profile will provide you with clarity and help you to
determine the type of video content that you need to create for your
audience.
The most successful YouTube influencers do not pretend to be
something they are not. It is best for you to “be yourself”. This will
make it easier for you to create engaging videos for your audience. It is
not easy to maintain an “act” where you are pretending to be someone
that you are not.
Use your personality to engage your audience. They are not expecting
you to be a Hollywood star so don’t waste your time trying to be one. Be
8
natural and passionate about your niche in your videos and the views
and subscribers will come.
Make Engaging Videos
YouTube influencers are not shy about being in front of the camera. If
you have a problem with this then you need to overcome it. You are only
going to build a lot of subscribers through KLT (know, like and trust).
Your audience cannot achieve KLT with you if they never see your face
on your videos.
Think about the type of videos that you can create for your channel.
“How to” videos are extremely popular on YouTube and a lot of users
search for these. If you are an expert in your niche then create videos
that show your audience how to overcome problems.
Another popular type of video on YouTube is the product review. Here
you will discuss different products and talk about what you like and
don’t like about them. You can use affiliate marketing here to make
commissions from recommending products.
Always think about the value that you can provide with your videos.
Never create videos that are “salesy”. People do not like to be sold to.
Show and tell is the best thing to do. Make your videos entertaining no
matter what type you are creating.
A lot of niches change often and you can be the YouTuber that provides
the latest information about these changes to your audience. New
products and services, changes to the way things work such as rules and
regulations – the possibilities are almost limitless here. Just keep your
finger on the pulse of what is happening in your niche.
It doesn’t matter if you have competitors in your niche – in fact, this is a
good thing because it proves that there is demand for videos about the
9
niche. You can be different with your videos by adding your own
personal spin to them.
Create a Content Schedule
Creating a content schedule will keep you focused and ensure that you
will never run out of ideas for future videos. Start by brainstorming ideas
for your niche. Write everything down and you should have a pretty long
list once you have finished your brainstorming session.
You can get inspiration from other video creators on YouTube. What are
they doing and how can you do it better? Don’t concern yourself about
coming up with totally unique ideas for video content. If there is a video
that is popular in your niche, how can you make this even better?
Solving the problems that your audience has in your niche needs to be
your main aim. If you don’t know what these problems are then you
need to find out. Your audience will really appreciate you creating
videos that will answer their burning questions.
Video Creation
Whatever videos you decide to create for your YouTube channel they
need to be high-quality. This does not mean that you need Hollywood
style equipment to make your videos. You need a good quality HD
camera and a good quality microphone. In addition to this, we
recommend that you invest in a tripod or stand for your camera.
Nobody is going to be impressed if your videos are low quality in any
way. Yes, you can shoot videos using your smartphone but the quality
may not be the best. We recommend that you invest in a good camera
10
and a microphone. You need to take your YouTube influencer business
seriously.
There are good free tools that you can use for video editing. For
Windows computers you can use the Movie Maker which is free from
Microsoft. Apple computer users can use iMovie. You can purchase
other video editors that will do a lot fancier things but this is not
necessary to get started. Search Google to see what other free video
editors are available.
We recommend that you do your video creation and editing using a
desktop computer or laptop. These devices are a lot more powerful than
your phone or tablet.
Using a larger screen is a good idea as well
especially when it comes to editing.
If you are going to create “how to” videos and need to record your
screen then you will need good screen recording software. OBS Studio
is free and works with both Windows and Mac computers. It has
everything that you need to get started.
When you are recording yourself on camera you need to be in the
middle. You can use the “rule of thirds” where you break up the screen
into thirds and position yourself in the center. Be prepared to practice
with your camera until you get this right.
Rather than creating a script for your video and then reading this out
when you record, we recommend that you create a list of important
points that you need to raise in the video. Reading from a script can look
and sound very unnatural which you want to avoid.